Public Outreach
The user experience for Firefly Watch is fairly simple and
the website has everything well sorted. Users of Firefly Watch can quickly access
additional resources to further information and studies on fireflies, have a quick
sign on before recording observations, and have the ability to edit and view
all their submissions. Although the overall user experience is good, I believe
it could be improved upon. When submitting important observations such as identification
of species or sex, pulse durations, or other important observations, there is
no selection box, and the information has to be written out in additional field
notes. The training video on their website mentions Firefly Pro. Firefly Pro was described to have further observational
tools available but I could not find the application. Also, iNaturalist can be
used in association with Firefly Watch but I found it difficult to use on my
iPhone and could only load pictures with a brief description of the species.
Firefly Watch is effectively
advertised to the public. The website does not use terminology too complicated
for those without much of a background in ecology or other science related
fields. They address how relatively quick observation times can be helpful and
encourage support. However, the training video going over two hours and being
somewhat in a discussion forum manner could discourage some of the public from
engaging. The training video could be shortened to one hour by ridding some of
the questions asked between speakers and filtering out time spent on irrelevant
discussions. The project does offer a positive impact on conservation. I
formally believe those engaged in the project begin to recognize the unique characteristics
of fireflies and become further aware of how certain environmental factors can
alter populations and the distribution of fireflies. There is a huge
educational opportunity for those that work on Firefly Watch. Those working on
the project begin to learn different behavioral patterns, the differences in
sexes and species, and develop techniques to better observe fireflies. I
believe the positive impact of the project could go further if there were an easy-to-use
application available for mobile phones. The application could have sections
divided up to offer general information on firefly species, sex characteristics
of different species, flashing patterns, and the different environments of firefly
species. The younger generation use their tablets and mobile phones to view
things often more than they use their computer or view television.
Firefly Watch offers the chance to bridge the gap between firefly
researchers (and other scientific researchers) and the public. While scientific
data is collected, the public gains a greater respect for the nature around us
and begins understanding the importance of different researchers. The public can
learn how noise and light pollution can be detrimental to their surroundings. While
Firefly Watch focuses on fireflies, participants gain additional knowledge on
the value of biodiversity when they see how everything interacts together. One
of the only problems I could see coming from Firefly Watch is how certain
members of the public could accidentally disturb fireflies and affect their behaviors
or interactions. Those less enlightened on proper techniques for observations
could shine lights that cause male fireflies to lose sight of females or mating
attempts could be disturbed by someone traversing closer for pictures.
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